Home Industry News Samsung Galaxy Note 7 – Can They Regain Your Trust?

Samsung Galaxy Note 7 – Can They Regain Your Trust?

September 15, 2016

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In the last two months the media has downplayed consumer confidence as another defective product explodes.

In mid August Samsung began to promote it’s latest smartphone with a Gorilla Glass AMOLED screen, new camera, and a large battery that would provide power for hours. But what began as an exciting new and revised flagship line, Galaxy Note 7 by Samsung turned disastrous. An owner of the latest smartphone reported the device exploded during charging. According to Fortune, Samsung received 92 reports of battery malfunctions in the United States a few days after its release.

During its investigations, Samsung halted further shipments to conduct additional testing for product quality. Bloomberg quotes that sources close to company conclude that Samsung’s desire to beat Apple prevented a full product review. Samsung compelled its engineers to produce the device under intense deadlines which resulted in a production error. “Samsung is committed to producing the highest quality products and we take every incident report from our valued customers very seriously,” the company wrote on its website. “In response to recently reported cases of the new Galaxy Note 7, we conducted a thorough investigation and found a battery cell issue.”

On September 2nd 2016 Samsung issued a worldwide recall of the Galaxy Note 7 following the multiple instances of overheating, and exploding batteries. Also the U.S. Consumer Product Safety Commission informed Samsung Note 7 owners to “immediately stop using and power down” the device. If that wasn’t enough, the FAA in light of recent incidents, advised strongly that passengers not to turn on or charge these devices onboard the aircraft. Even with the fierce competition in the global market for the latest
mobile smartphone, Samsung’s mistakes are costly. Of the 2.5 million Note 7 devices sold being recalled, financial analysts forecast as much as $2 billion in lost revenue this year.

In its home market of South Korea, Samsung stated it will debut a new “battery problem free” Note 7 phone. But the trouble keeps on coming for Samsung including the new battery that can overheat. As Samsung began handing out replacement smartphones to consumers this past month, the major cellular providers have received complaints about the replacement smartphones. The latest Note 7’s contain non removable replacement batteries which are also overheating or diminishing battery power even as they are being charged. According to the WSJ, a Samsung spokesman stated that the issue is “completely unrelated to batteries,” calling the incidents “isolated cases” related to mass production issues.

Even those whose handsets have survived have had to go through the hassle of returning them. It is conceivable that Samsung’s recall may also have pushed users to look for another option if they want a five inch screen smartphone. But despite the costs involved with the recall, Samsung reported that over sixty percent of all recalled Galaxy Note 7 phones sold in the U.S. and Korea have been exchanged through the program. And of those about ninety percent have been choosing a new Galaxy Note 7. It seems U.S. buyers still love the Samsung Galaxy Note 7.